How we got here.

01 — The spark

We set out to build Another Room — a multi-room private entertainment space. The paperwork was signed, the contractor already prepping.

We’d been regulars at the same café in Somerset for months. There was a photobooth right across from us the whole time, and honestly we never gave it a second look. Then one afternoon, while we had our heads down working on Another Room, the line of students walking past our table started to annoy us. Same students, same line, all going to that booth. And it hit us. This place had been packed the whole time and we never thought about it once. Reyna brought up the idea of switching to a photobooth. The demand was right there in front of us. But we weren’t sure, so we stuck with our plan.

That evening, we walked around Orchard Plaza looking for design ideas. We passed an empty unit with a big pillar right in the middle of the room. I joked about how weird it was, how it forced anyone walking through to go in one direction.

And that was the spark. Not just a photobooth, but one that forces you to move forward, one booth at a time.

02 — Why Japan

We leaned into Japanese themes for two reasons. First, we’re both huge fans of the culture and food. Second, Orchard Plaza is already full of izakaya and Japanese bars — the people who love this place share that taste. It felt less like a bet than building for a crowd already here.

What we cared about most was making the experience feel alive. A normal photobooth is static and a little docile. You sit, you pose, you leave. Ours moves. Each room is timed, so there’s a rhythm to it: strike your pose, have your moment, and you’re off to the next before the clock runs out. Two to four of you, room after room, speedrunning through worlds until you reach the foyer to print your strip. It’s organised chaos, and that’s exactly what makes it fun.

03 — The idea

The idea is simple. People love themed rooms but hate hopping between places to find them. So we put them under one roof, one after another, and keep them moving. We rotate the themes yearly, and every outlet gets its own — so there’s always a reason to come back.

Which, in the end, is where the name came from. There’s always another room around the corner. Always another booth.